Though micro-influencing may not be as exciting as mega-influencing, there’s definitely never a dull moment.
In fact, micro-influencers should be hustling more than mega-influencers because they’re not quite established and are still trying to prove their worth – and this means they are always on their grind.
Every micro-influencer’s daily routine will be different depending on where they want their blogs to go and exactly what their end goal is. But for me, I won’t stop until I’ve built an empire, so here’s what a day of that looks like:
I like to get a solid workout in to start my day. I literally jump out of bed, go to the bathroom to change, and then do my workout. If you follow me on Snapchat (notanothrblonde) you’ll know that I’m currently doing the BBG, which is incredible by the way. I’m not one of those wake up, hit snooze, wake up, hit snooze again kind of people. If I’m not out of bed immediately after my alarm goes off I’ll be behind schedule.
Then I’ll check my email and schedule my blog post for the highest engagement hour. I don’t answer emails because it takes too long but I’ll take a little peak so I know what I’m up against when I actually do have time to answer.
Get ready for my day job and eat breakfast. Eating breakfast is KEY for me for fuel for the day. I’m the most productive in the morning so I need breakfast to get me started.
At this point, I’ve left my house and I’m walking about a mile to the train (so glamorous I know). Then during my commute, I write posts for Not Another Blonde, Zanita, Azalle, or The Wonder Forest. In fact… I’m on the train writing this right now.
I’ve noticed that because I only have about 30 minutes (which is nothing when you’re writing), I’m so laser-focused and able to bang out at least one blog post per train ride. Plus I don’t get service so I’m not tempted to check Instagram or Snapchat every 5 seconds.
I get in and check my personal email again and respond. At this point I’m at work and let’s be honest we all check our personal email at work so don’t judge me for this.
Then the rest of the time I’m working for my day job… like I said I’m super productive in the mornings so I’m able to bang most of my work out during this time. I’m in marketing which means there’s always something to do so I’m never lacking for anything to do.
I may or may not take a lunch break from 12-1 but I personally like to take smaller 10-20minute breaks throughout the day because my brain needs it. If I do take a lunch break, I’ll go to the park and engage with my community on Instagram, my secret Facebook group, or respond to blog comments.
I will respond to every single comment eventually; it just might take a while… or days (trying to get better at this). Keep in mind I have comments coming in from Not Another Blonde and 3 other blogs, so it’s definitely time-consuming but I love it. It’s actually my favorite part of the job.
I’m still doing my day job and if I didn’t take a lunch I’ll take a few 10-minute breaks between projects at my day job. During these mini breaks I’ll do some Snapchat content and Instagram engagement. For Snapchat I Snap my outfit, what I’m eating, my latest blog post, and/or any other promotional things that need attention (i.e. if I’m going on Facebook live or doing a giveaway).
I’ll post similar content on Insta-stories but for the most part, I am a Snap queen. I’ll also try and talk to my IG community a bit through comments or DMs.
This is also the best time I find for running errands (the city is quieter) or taking pictures (the sun isn’t as harsh). If I didn’t take a lunch and I decide later to actually take an hour break I’ll do it from 3pm-4pm.
At this point, I’ll wrap up anything that needs to be done at my day job and prepare for the next day, lace up my sneaks (every NYC girl’s go-to shoe) and roll out like Ludacris… minus the super cool swag.
I’m commuting back home. I walk another 2 miles while brainstorming ideas/thinking about everything else I have to do. Once I get on the train I listen to a podcast or read a book to get the juices flowing again for when I get home (Gary Vee, Him & Her, and The Tim Ferriss Show are my favorite podcasts). I only listen to/read self-development and business stuff.
I eat dinner while checking Instagram and Snapchat.
I’m usually prepping my blog for the next week in addition to making proposals for brands or setting up NAB collaborations.
Currently, I’m in the process of revamping all my freebies so I’ve been working with a graphic designer on that and trying to get them perfect.
I’ve also been incorporating more YouTube videos which take up a crapload of time to edit so I’ll throw that in the mix as well.
My content calendar helps a lot to keep things organized and it lets me know what I’m supposed to be doing and when. I’m so OCD when it comes to organization and time management which helps me stay on track while balancing all the other things going on in my life.
What’s your typical day like? Tell us in the comments below!