How to Turn 1 Blog Post Into 5 New Pieces of Content

Written by: Brittany Grace

Bloggers have some of the busiest lives out there…

partly because blogging never stops and most bloggers are balancing a full-time job, family, friends, health, etc… We got a lot going on. So it’s no surprise that after a long day at the office the last thing you want to do is more work.

And since I work 45 hours a week at my day job, on top of having a boyfriend, blog, freelance work, and working out, I figure I should share my time-saving tricks because I know I’m not alone in the hustle.

When I’m planning content for the month, I can usually get away with writing 1 blog post and turning it into 5 other pieces of content to carry me through the rest of the week. Here’s how you can do the same:

Blog post follow up…

A great way to create a new blog post is by taking an idea from one of your other blog posts and expanding on it or creating a follow-up. I did this with my blog post about email lists. There is SO much information within any niche that can be broken down into several blog posts. It’s a waste to try and fit everything into a long blog post about one topic.

creating blog postFor example, if you’re a style blogger, you could write an introductory blog post to boyfriend jeans and why every girl needs them. Then you could do a follow-up post about how they should fit, another post on how to dress them down, and another post about dressing them up. You see what I’m doing?

It’s a domino effect. Take one idea and break it down into 3-4 and you’ll have content to last you all month! It’s a very simple concept that will save you a ton of time and stress.


Turning your blog posts into videos is another super simple way to create more content (and diversify). Yes, videos are more complicated than writing a blog post; however, the more you do it, the easier it becomes.

Let’s say you’re a beauty blogger and you write a blog post about which products are your favorite for spring. You could create a video using the products and explain in more detail why the products are great for spring. Or you could create a spring makeup look tutorial.

Again, there are so many ways you can use video. Once you have a topic, you can expand on it and get as specific or general as you like. (Keep in mind your videos should be relatively short. Read this post for more on video content.)

Instagram quote/picture

In any of your blog posts or videos, there is some quote buried deep in there waiting to be turned into new content. If you’re dropping a new outfit post or some nugget of wisdom on your blog, why would you not create new content by turning them into an Instagram picture or quote?! In fact, you can create multiple Instagram pictures with just one blog post and I strongly encourage you to do so.

If you have a new YouTube video or funny Snapchat video, you can even upload a teaser to Instagram. Easy peasy. All of the above will come in handy on those “oh shit, I don’t have anything to post” days. Trust me!

Email content

There have been several times where I’ve expanded on an idea in one of my blog posts and turned it into exclusive email content. No, this doesn’t mean you can just copy and paste a blog post to your email and call it “exclusive”. This means you’re taking an idea or drawing inspiration from one of your blog posts and going more in depth in your email newsletter.

Outfit-84bYou can even take questions you’ve gotten throughout the week on your blog posts or Instagram pictures and answer them in your email. This technique will save you a ton of time each week, month, or however often you send a newsletter.

Snapchat sneak peek

A lot of bloggers share sneak peeks of their blog posts/videos via Snapchat. It’s not only a great way to create new content for your followers exclusively on Snapchat, but it also entices them to check out your latest blog post, or YouTube video.

You can also use Snapchat to document behind-the-scenes action on what you’re working on. You can document your creative process when writing a blog post, taking a photo, or creating a video. If you do all three you got yourself Snapchat content for the whole week!

Creating content for 5 days at a time may seem like a daunting task, especially if you’re just starting out. It’s easy to get frazzled, yes I said frazzled. But with time, practice, and a routine, you’ll get it down in no time and you’ll be a master content creator. Seriously, you’ll just be walking along and think, “Oh I can do this, I can document that, I can record this, I can photoshop that”. Then your next problem will be having too much content. (Comment below if you want a post on how to organize your ideas/content.)

What’s your take on creating content? Love it, hate it, feel stuck? Tell me in the comments below!


xx Britt

Follow Me – Blog Instagram Facebook Snapchat @notanothrblonde


You Should Also Read:

2 Hard Realities Every Blogger Has to Face
The One Goal All Bloggers Should Have in 2017
I Took Blog Pictures Every Day for 10 Months – This is What I Learned