The bulk of Zanita Studio readers are bloggers and side hustlers. We’ve got beginner bloggers, bloggers looking to change direction, or side hustlers contemplating a blog – all of which make me so excited because blogging is so powerful.
Everyone should have a blog. In fact, more and more companies are looking to hire people with a social media presence – pretty soon resumes are going to be a thing of the past.
Starting a blog or changing directions/rebranding can be extremely daunting, especially if you’re a perfectionist like me. You want your content to be perfect, you want to have everything scheduled ahead of time, and you want the marketing to be just “right”. It’s exhausting!
Questions like, ‘What niche should I be in? What theme do I want? What platforms should I join? How often should I post?’ flood your mind as you sit there wasting time contemplating when you could be doing.
So, the first step for how to blog when you don’t know where to start is to:
Just do it!
Don’t wait until you have all your ducks in a row. Starting a blog is like starting a family… You’re never fully prepared. There is no right time, theme, method, or niche to blogging. As long as you’re putting quality stuff out there on a consistent basis, it will catch on.
I watched this Steve Harvey video about success the other day where he said,
If you want to fly you have to jump.
He then went on to say that your parachute won’t open right away (isn’t that comforting?), but it will never open if you don’t jump. So if you want to start blogging, but you don’t know where to start, just start. Jump. Start pumping out content and the rest will fall into place, I promise.
Self-host your blog
My biggest regret in my early stages of blogging was not self-hosting my blog on WordPress. For years, I used Blogger, and it just wasn’t the same. I was very limited in my design, features, and analytics.
If you want to blog and have full control over your it, you need to use WordPress.org and self-host your blog with a service like GoDaddy or Bluehost. Self-hosting your blog puts the reigns back in your hands.
Produce content you’re passionate about
Before Not Another Blonde, I ran a spiritual, self-development blog, and pursued life coaching. At the time, I was very “light and love” so it made sense. I wrote authentically from the heart…until I had a change of heart – my passions changed and I found myself digging for content. I felt fake and knew something had to change, so I took my love for fashion, blogging, and self-development and turned it into what it is today: 100% ME.
My point is that if you want to blog about fashion, but that’s challenging to you, tell people about it! I was never good at formulating why an outfit worked; I just knew it did by looking at it. So I stopped trying to explain how to dress and I started showing people through pictures.
Then, I took notice of what I am good at explaining: the business side of blogging. I’m passionate about blogging as a business, so I stick to it, and I leave the fashion explanations up to bloggers who actually know what they’re talking about like Zanita.
Don’t force it
This goes along with being passionate… Anything that is forced is never fun whether it’s a relationship, career, blog, friendship, etc. People can sense “weird vibes” even through a computer screen. No matter how hard you try, if you ain’t feelin’ it, no one is gonna feel it.
Your blogging HAS to come naturally.
Once you figure out your groove, there will be nothing forced about it, and low and behold, you’ll find your niche. It took me 4 years, so don’t worry, you have some time! And by the way, some people find their niche right off the bat, but other bloggers need to experiment a little more like I did.
So tell us in the comments, how long have you been blogging for and what do you blog about?