I was so overeager to score my chance to preview Zimmermann Resort 2017 here in NYC that I accidentally turned up to my appointment a day early.
Embarrassing, yes, but you can blame a girl for being enthusiastic – especially when it comes to sneaking a peak at freshly minted Zimmermann Resort? The collection stood in a spacious, light-filled studio in Chelsea – the same location I visited back in February to shoot a look and spy the preparatory scene and chaos that was the Fall/Winter 15 show – though the pieces were quite a different journey to what we saw on the runways back then. Titled, The Winsome One, this resort collection is a dreamy and effortless getaway to Miami, Florida.
So I gushed and strolled around the room, picking up the dresses and imagining myself on some fabulous tropical getaway. I pictured styling up the more feminine, delicate pieces with dramatic hard wear – maybe a chunky mirrored heel. That’s always my first instinct when I find something new. It broadens the idea of what my own personal styling is and can be. So today I’m more feminine than I was yesterday – more in love with pink hues and romantic nod’s to the fifties. That’s my fashion blogger hat! Evolving my personal style with each new influence I come across.
Next my brain shifts into creative gear – I wear my fashion photographer hat. I don’t usually travel around to showings with my DSLR, its just too delicate and heavy, so many lenses… it’s more a hindrance than a help. I really wish I brought it this time! Amazing light and gorgeous models to feature and don the garments… I promise myself I would find a concept to shoot the collection in a way that inspires me. Fill me a suitcase with ‘The Winsome One’, bring me a model, and let’s visit Cuba! Thankfully, I could bring you this little post – I brought along my little Canon G7X, which can shoot in RAW albeit a little grainy. Better than nothing.
These days, I do, on occasion, wear my stylist hat. It’s not one that fits me well – sometimes it falls off. I can never wear my photographer hat well at the same time – too many things go missing or overlooked. Despite all that, I envision this collection with a ‘luxury meets casual’ vibe. Cotton shirts contrasted with the embellished details. Flat suede espadrilles and pretty glass water bottles. Wire rim sunglasses. Being a good stylist requires a certain level of organisation that isn’t really my speciality. I’m more of a ‘fly by the seat of my pants’ kind of girl. I’m getting better though! And it’s important for me to at least understand the role of a stylist.
Thanks so kindly to Nicky and the whole Zimmermann team for inviting me to preview The Winsome One and allowing my spontaneous little shoot. Always an honour.
Photography and Editing, Zanita Whittington
Models, Dasha Denisenko and Alma Durand
Hair and Make-up, Jodie Boland
And some fun news – a whole load of Zimmermann is available up to 70% off at Net-A-Porter right now. Run don’t walk.
Don’t forget to check out our latest courses: Chloe Morello: Building Your Audience on YouTube | Zanita Studio: Content Strategy for Bloggers | Ben Orkin: Food Styling & Photography Basics
You Should Also Read:
Zimmermann FW2016 – Behind the Scenes
The 70’s Show: Zimmerman #NYFW