Sneakers? Check. Sweatband? Check. Topknot? Check.
Who would’ve thought that Spandex, French Terry, and Sneakers would become part of a stylish day-to-day outfit?
There’s no denying activewear (aka athleisurewear) became essentials in our daily uniform over the last year – sweats and yoga pants are no longer workout staples in the same sense walking about in full fitness gear is no longer embarrassing – it’s a proud statement (even if one’s not working out). It’s also a phenomenon that’s grown so strong, even top celebrities are on board, take for instance,
Beyonce’s Ivy Park, Kate Hudson’s Fabletics, Rihanna’s Fenty x Puma, Carrie Underwood’s Calia, Heidi Klum’s New Balance collab, as well as Kanye’s and Pharrell’s Adidas collabs.
Not just celebs, but the activewear lines themselves (Nike & Adidas) are gaining high-fashion credibility with their luxurious collusions (we’re looking at you Givenchy) and street style babes adopting Superstars, Freeruns, and Stan Smiths all the time. You can’t deny that you own at last one of these… There’s just too many to name – case in point – it’s got to be one of the largest growing retail sectors for all ages and genders.
When it comes to activewear, I’m a fan – it’s something I wear on the daily. The truth is I want to be able to go to the gym, work up a sweat, and then head to my favorite coffee spot without looking like a hot mess – let’s be real, looking good makes people feel good. Luckily, activewear pieces on today’s market make it that easy and accessible! I’m not complaining about brands jumping on the activewear bandwagon and making them look super chic because I’m 100% becoming the double agent!
Zanita and I are both excited to share with you this activewear editorial we worked on together! The goal was to forge a fashion-inspired editorial that focuses on something we firmly believe in: Getting sweaty! We couldn’t have been more excited to snag a few pieces from latest activewear label, P.E. Nation, founded by fashion vet, Pip Edwards – it’s athleisure at its finest. But anyway, one of my favorite things about this project was being connected over the web – the shoot was possible while sitting at desks on opposite sides of the world! Talk about virtual team work #dreamteam!
From left to right:
Look 1: First Base Crew Neck Tee – Player, P.E Nation Breakaway Shorts, Adidas Stella McCartney Bag
Look 2/3: The Upside Swimsuit, Adidas White Sneakers
Look 4: Adidas Retro Linear Half-Zip Windbreaker
Look 5: Nike Sports Bra, P.E Nation Black Vest, P.E Nation The Rookie Track Pant
Look 6: P.E Nation Down By 4 Crop, The Upside Racing Stripes Guru Pants
Look 7/8: Nike Sweatband, P.E Nation Tough Juice Pullover, The Upside Blocked Cruise Shorts, Nike Benassi Sandals
Creative Director – Zanita Whittington
Stylist – Monica Bestek
Photographer – Gervin Puse
Hair & Make Up – Victoria Anderson
Model – Sydney Barber @ IMG
Assistant – Bella Mamas