Florals for Spring!
You presume – “not so revolutionary”…however, in an aeon where slip dresses and minimalism dominate, micro (or macro) blooms and ditzy prints feel over & above whimsical, but in a way that’s not so delicate. The floral dress redux is instantly made modern through haphazard styling – think socks with sandals – another not so groundbreaking element, but something that’s quite tough to pull off; powerful layering pieces like leather jackets, bombers, anoraks, and fur; or just really clunky, not-so-pretty hooves (sneakers will do it too). So whether you’re dashing through the streets, soaring across the globe, or drifting into the countryside, let the flowery gown be your summer uniform.
And allow these vast personas in their most basic foundation to spring your imagination…
Meet Jean and her assistant, Minnie.
Jean is a marketing executive with a family –
she’s a classic and all about being fuss-free (hence the maxi dress – it requires almost zero styling). That also means moisturizer, a swipe of mascara, and lipgloss is all she needs – she’s become top-knot master. On a rainy day, she pairs floral dresses with timeless trench coats and swaps out strappy sandals for sneakers.
At the office, Minnie manages Jean’s schedule, grabs her coffee, and runs her errands.
Minnie eats avocado toast for breakfast and drinks green tea lattes. After work, she attends barre classes religiously and walks her dog, Bruce. When she’s feeling adventurous, she’ll wear socks with her block-heel pumps and often brings a bomber jacket to combat the office chill.
This is Martha and her good friend, Dorothy.
Martha recently quit her corporate job in LA to run a vintage clothing boutique.
Before doing so, she spent 3 months trotting across Southeast Asia where she discovered her newfound love for textiles and mixing bold prints and patterns. She’s one of those West Coast girls that does fur or shearling in the Fall/Winter – the heavier the better especially with a dainty floral dress.
Dorothy helps Martha at the boutique during the night.
When not at the boutique, she sells flowers at the local farmer’s market. She’s a hippie, an animal lover and treehugger. If she’s not wearing ballet flats, she lives in white loafers. She often times favors a longline blazer to get through LA’s windy nights.
Here we have Thalia!
She’s a millennial –
a recent college graduate and NYC transplant struggling to find a job in fashion. Career aside, her ongoing battle lies in trendy, statement-making heels or carefree, cool girl comfort. She learns quickly that practicality beats twee and a biker jacket might be just what she needs to guard her against the big city perils – either that or one of these authoritative dusters. What do you say?