It’s kinda hard to put into words… if you told me two years ago that I would have the chance to dream up a campaign for one of Australia’s premium retailers, Myer, I would have laughed at you. It’s the dream for me, to bring an idea to life for a client in this way – and share it with thousands. Fashion is my chosen vehicle for creativity, because it allows to share different ideas and versions of myself. Thanks to Myer – I’ve been able to stretch an idea that little bit further. I hope you like the result!
Gustav and I shot this in studio, I set up the lighting and framing and Gustav manned the camera while I leapt around like a maniac. If you have followed my blog since it’s inception, you’ll know I’m no stranger to the ol’ leaping picture. I’ve posted some total doozies… Special thanks to the talented Linda Jefferyes, who is one of Australia’s most respected Hair and Make-Up Artists. Whenever I was booked as a model for a job, and Linda was on the callsheet – I knew I was working on a great gig. It’s a real personal milestone for me to work with her in this capacity, feeling very lucky.
You can see more of this campaign on the Myer Blog – along with Q&A’s with my fellow Finders, discussing all things Spring trends and more.
Photography – Gustav Carlson and Zanita Whittington
Art Direction, Styling and Editing – Zanita Whittington
Production – Gustav Carlson
Hair and Make-up – Linda Jefferyes
Styling Assistant – Bella (Bones Styling)
Flower Arrangement by – MyFlowerMan