I’ve been writing for Zanita Studio for a little over a year now and sometimes I find myself thinking ‘What can I write about next that I haven’t already written about’.
Well, I was having one of those moments this morning on the train (read more about being productive during your commute HERE), and just as I was about to move on to something else, it hit me that there are really 2 hard realities every blogger has to face.
It’s that simple… Though, the 2 things themselves aren’t that simple (we’ll get into that below). But I was blown away by the simple reality of the fact because there are hundreds of coaches and online courses that will charge you an arm and a leg in exchange for “success” and a lifetime of sipping margaritas in the Caribbean while your money just flows in. Hate to break it to you, but that’s not how it works, like, at all.
Reality 1: You need talent.
I welcome all walks of life to try their hand at blogging. Why? Because I know for a fact everyone has a unique gift and if that person really feels that gift is best shared through blogging, then by all means, have at it. Plus, you never know unless you try, right?
But the hard realty of blogging is that there’s a reason only 4% of bloggers make a solid living from it. And that reason is talent. You absolutely, undeniably need talent to play in this game. Some people have it, a lot of people don’t. That’s not to say you will never be successful, but you may not be successful at blogging.
And if that’s the case, you can use the skills you acquired through blogging to get you a job with a really great company. You could also take the passion you blog about and turn it into a different business. There are so many different forms blogging can take for those who don’t truly have the talent to make it their full time job.
You have to be a great writer, have great visuals, be a great marketer, be a master negotiator, be likable, and an excellent storyteller… that’s a lot of talent for one person to have!
Reality 2: You need a strategy.
Executing a strategy by way of hard work is the other part of the equation for blog success. There are a lot of bloggers who have great visuals (they catch readers’ attention) and a decent following (50-100K), but that’s all they have. They have thousands of people that could be eating from the palm of their hands but yet they’re just posting pictures and talking about the weather. Yawn!
Unless bloggers have no interest in turning their Instagram or blog into a profitable business, I don’t understand why they’re not paying more attention to the strategy, or there lack of. Show your personality, tell us about yourself, add value, and promote your blog posts strategically and you will win.
The only people who might be able to get away without having a strategy are the Kardashians, because they have a massive die-hard fan base, but even they still have a strategy with every promotion. Let’s take Khloe and her new show Revenge Body for example. Her strategy was simple in that she posted her workouts on Snapchat, stayed consistent, posted pictures of her progress, and now, she’s launching a show. This is what I call a slow build of anticipation.
Khloe took note of what her fans liked and capitalized on it with a new show (and I’m sure there will be some related product line coming soon too). Had she not Snapchatted her workouts or posted pictures of her progress and came out with a fitness show, it would have been a huge missed opportunity for her. Instead, the strategy she executed was smart and made total sense.
There aren’t enough bloggers that have an effective strategy in place to grow their blog and turn it into a business. So if you’re reading this, what are you waiting for?! Get on it!
Side note: I could go on and on about strategy so if you want to know more about a specific platform or strategy to use to get a certain result, leave a comment below.
What’s the hardest reality you’ve had to face as a blogger? We’d love to read about your story in the comments.