When new bloggers get overwhelmed with picking a niche and creating content around that niche I always tell them “Starbucks started with one cup of coffee”. And it’s true!
Starbucks started with one plain black cup of coffee and now they have lattes, espressos, teas, pastries, sandwiches, merchandise, etc. They’re one of the biggest coffee retailers in the world.
So if you want to be one of the biggest bloggers in the world, you have to first become an expert in your niche (one thing) and then let your skills and experience expand with your blog. Here are the steps you can take in getting there:
Write down your passions
Yes, I know this is extremely cliche, yet so many bloggers fail to do it. When you’re starting a blog, you should be as organized as possible and make a projected timeline of where you see your blog headed. That means including what your passions are and if/how you’re going to incorporate them into your blog.
If you’re a teacher with a passion for fashion, you can teach people/teachers how to be stylish in and out of the classroom. If you’re a travel junkie with a passion for photography, you can travel and take beautiful pictures of your adventures. Even if you have more than 2 passions, it’s important to write them all down and see if you can tie them together in a unique way to make outstanding content for your blog.
The worst thing you can do is avoid your passions altogether and blog about something you think will be popular. You can only fake passion for so long before you’re exposed as a phony. Seriously.
If you’re nervous about your passion not being cool or popular, that’s even more of an opportunity to find your niche. And if you feel passionate about something, no matter what it is, it’s likely there are other people out there who feel the same way and those people will be your target market.
Narrow it down to one “cup of coffee”
Once you have your list of passions, you can hone in on the ONE passion you’re most passionate about. It’s important to remember that by choosing just one topic/niche to focus on doesn’t mean you’re taking away from your other passions, it just means you’re being strategic and wanting to master one thing versus being mediocre at a lot of things.
When you start with “one cup of coffee”, you can always switch to or add lattes, espressos, or teas (aka different blog topics). You will eventually get to the point where you’re a master of many things, but you need to start with one, which is why you pick a niche!
Apply your experience/expertise
A lot of bloggers start blogs to tap into a field they don’t have traditional experience in like fashion, fitness, music, photography, etc. And what bloggers don’t see is how their actual experience can come in handy with their blogs even if it’s seemingly unrelated.
For example, my work experience is in teaching and real estate, but I blog about fashion and blogging as a business. I use my teaching chops to teach people how to blog and I use my real estate experience in taking photos, negotiating, and selling.
The wonderful thing about blogging is that it is so diverse and the creativity is in your hands so you can make it whatever you want. So don’t think for a second your past experience can’t relate to blogging as a business because it absolutely can.
Have a long-term game plan
If you’re blogging about fashion and eventually want to work in fashion or start a clothing line, you’re on the right track. If you’re blogging about health and fitness and you want to start an interior design company, you may need to do some course correcting.
Your niche needs to be aligned with what your tentative end goal is. Of course, all of that can change (which is why I say tentative), but nevertheless every move you make in terms of your blog should be in the direction of your long-term goals. It’s important to have long-term goals because it puts you in the mindset that your blog is going to be long-lasting. And long lasting consistency = success!
What’s your blog niche? Tell us in the comments.