Big, small, wealthy, broke, black, white, no matter what kind of blogger you are, you will experience pressure.
With social media innovating at the speed of light, it’s hard to keep up. And when bloggers try to “keep up with the Kardashians”, it can turn into a big ol’ stress mess real quick!
As a blogger, you have a neverending “to-do” list filled with daily blog tasks (Instagram, Snapchat, etc.) upcoming collaborations, and new strategies you want to implement to grow your brand. It’s overwhelming, to say the least.
Then when you feel like you’re gaining momentum and the to-do list becomes shorter and shorter, you’re slapped with some bump in the road (i.e. Instagram changes its algorithm for the 100th time), which puts you back at square one. You start with Plan A and end on Plan D and the pressure to do things bigger and better than the last time is inescapable.
So if you’re feeling the pressure of being a blogger, here’s what you can do right now…
Realize you’ll never be anyone else
Sorry to be the bearer of bad news but you’ll never be Zanita, Chiara Ferragni, Aimee Song, or Danielle Bernstein. You will only ever be you and you’ll only ever be able to offer your gifts that only you have.
What I mean by that is each blogger (Zanita, Chiara, Aimee, Danielle) has a special talent or a unique point-of-view which is what got said blogger to where she is today. There’s no replicating that.
And if you do try to recreate a cheaper version of someone else, it will blow up in your face.
Trust me, I tried it when I first started blogging. I saw other bloggers wearing Jeffery Campbell Litas, so I went out and bought Jeffery Campbell Litas! But I wasn’t a Jeffery Campbell Lita kinda girl and I ended up doing one photoshoot with them and then they collected dust far back in the closet.
And I didn’t stop there… I continued to buy sky high heels because I thought that’s what was appealed to people when really, what appeals to people is authenticity.
The whole point of blogging is to share your story by creating a realistic portrayal of your style, your personality, and your life to some degree. And when you lose your sense of reality, that’s when you lose yourself to the pressure of blogging.
Follow people who keep it real
I’m a HUGE advocate of keepin’ it real and I only follow bloggers/celebrities who do the same. I’m not interested in bloggers who never have a bad moment, who never let their online persona falter, or who say blogging is “easy” or that they just “fell” into success.
When you’re struggling, I want to see it! I mean, not all of it of course, but I want to know you’re a human, like me, with feelings, like me, who struggles from the hustle, like me. This helps keep things in perspective so you don’t fold under the pressure of being a blogger.
Do ONE thing right now
One of the best books I’ve ever read was The ONE Thing by Gary Keller. I read it years ago and I STILL use its principles today. I literally ask myself “the one thing” every day to help keep me focused and organized. I have to. Otherwise, I’d use escapism via YouTube, reality TV, and social media to distract me from growing my business.
So before you get sucked into the compairson game ask yourself, “What’s the one thing I can do right now that will make everything else easier or unnecessary?”
Much of the pressure we experience is brought on by ourselves so step back, take a deep breath, and do ONE thing that will help you get to the next thing. Before you know it those lofty goals won’t be so hard to achieve after all.
Final thoughts: Don’t stress. Take things one step at a time. 2017 is going to be a great year, I feel it.