About 2 years ago I gave my blog a makeover for the New Year. I changed my blog name, picked a different niche, switched my color scheme, and upgraded my blog layout. Since then, my blog has gone through several revisions to get it to the place it is now. And every day, I see things I want to change or improve, but such is the life of a blogger!
Anyway, with my blog’s new makeover, I was determined to find my voice, brand my blog, and make it work for real this time. If you want to start your blog off with a bang in 2017, you may want to think about giving it a makeover.
#1 Make your blog legit with a .com name
If you haven’t bought a domain name through a service like GoDaddy or Bluehost, 2017 is the time to do it. The longer you wait, the more chance there is for your domain to be snatched up. .coms go VERY quickly so if you know your name or are looking to change it and solidify your brand with a .com website, do it ASAP!
Even if your .com blog name is taken, there are other alternatives like .blog, .org, .net, .me, .biz, anything you can think of the web world has. 2017 is the year you can finally get rid of your blogname.wordpress.com account and step into the big league with a blogname.com or any self-hosted website.
#2 Change your aesthetic
It’s almost impossible to have a completely original brand anymore. Any color scheme or aesthetic you choose, someone has already done, or is thinking about doing, which is fine.
What someone else can’t do is be you. And no matter how hard you try you will never be able to be anyone but yourself.
Because there’s only one you, there is a way to change your aesthetic that is totally unique to YOU. I can’t tell you what that is but you can certainly experiment with different colors, filters, editing techniques, poses, and fonts.
A fun trick to test out your aesthetic on Instagram is by creating a fake private account and play around with filters and different layout options. Some people go for a picture pattern like shoes, full body outfit, selfie or sitting, standing, jumping… you get the picture, (no pun intended).
If you need to get some inspiration, just browse Instagram/other bloggers’ blogs. There are hundreds of thousands of bloggers and creatives on there to get ideas from. There are so many ways you could take your new aesthetic – you just have to think creatively and logically about the message you’re trying to send.
#3 Try a new blog layout
As a blogger, you have to be innovative. There are new technologies, platforms, and all kinds of different things emerging so you need to be on top of it! And most of the time that means changing your blog layout to meet the needs of your readers and keep up with technology.
A new blog layout could just mean making your blog mobile friendly, changing your menu bar or side bar, or adding a new feature. It could also mean completely revamping your format, which isn’t a bad idea every once in a while.
The days of blog post after blog post after blog post are over. You want your blog layout to be as interesting and user-friendly as possible while showcasing your latest blog posts, videos, products, etc. If these things aren’t visible right away, people could get bored and leave.
First impressions are everything. You only have a few seconds to make one so you might as well create some intrigue with a clever and clean blog layout.
#4 Pick a different niche
Picking a different niche or niching down definitely requires a little more work than making cosmetic changes to your blog/brand. As some of you may know, my niche in 2014 was totally different from my niche now. In 2014 I was blogging about self-development on a spiritual level and health and wellness.
As my voice and interests grew over the years, it only made sense for my blog to grow with them. It is completely normal and don’t be worried about losing followers or what people will think of you.
Take Zanita for example. What started as an online fashion lookbook has now turned into a full-blown lifestyle digital publication. It’s a one-stop shop!
This is your journey and the people who really support you will stick by you no matter what you blog about.
Tell us, what changes are you going to make on your blog in 2017?