Career

What Kim Kardashian Has Taught Us About Business

Written by: Brittany Grace

I recently got into a relatively heated debate on Facebook about Kim Kardashian’s Forbes debut (no, I didn’t have anything better to do and yes, I highly suggest avoiding this type of encounter at all times). It’s not that I’m a head-over-heels, die-hard, never-miss-an-episode Kardashian fangirl, it’s just that I love business and anyone, especially a woman, who’s killing it deserves to be recognized.

How Kim K got discovered is debatable, but one thing is for sure – the fact that she’s stayed relevant for 10-15 years speaks volumes! You can only get so far with fame, the rest of your success comes from hard work, determination, and innovation.

Don’t get me wrong, I am not saying Mrs. West should win the Nobel Peace Prize, but there’s no denying her fortune made as a businesswoman.

Love her or hate her, girl is makin’ money honey!

And the more time you spend complaining about it, the less time you have to try and catch up! Either way, if we’re going to learn something from the Kardashian clan, let it be the valuable lessons Kim Kardashian has taught us about business throughout the years.

There is an opportunity in every “failure”

How many times has Kim and the rest of the Kardashian clan been trolled for their “failures”, seemingly bad life choices, and business deals?

Remember how Kim was chastised for being photoshopped and too curvy? Well, she has since made a huge profit from promoting Waist Gang Society’s waist trainers. Or that other time when a magazine “accidentally” released nudes? She turned that experience around and “broke the internet” with her Paper Magazine spread. I say, if you got it, flaunt it! And that’s exactly what Kim Kardashian did.

Even little sis, Kylie has turned a seemingly bad situation into her most lucrative by admitting to lip injections and then creating her Lipkits. Now she’s launching an entire make-up line of Kylie Cosmetics. Genius.

kim kardashianLike it or not, these girls are living proof that there are hidden opportunities inside every failure.

Have a voice & make waves

Let’s face it, the reason we’re attracted to, or not attracted to, the Kardashians is because of their controversial personalities. They have shocked the world time and time again with their strong opinions and word choice.

Even in today’s society where it’s easy to be drowned by the other strong voices in the industry, Kim Kardashian has come out on top speaking her truth. She’s learned to play with the big kids in business all the while doing things her way or the highway. Every step she has taken in the direction of her $51 million earnings for 2016 has been hers.

She saw white space in the tech world and filled it with innovative Kimojis, the Kim Kardashian: Hollywood video game, and her app. Another great lesson in business: learn to change with the times.

Kim’s no dummy and sees the world shying away from TV and going mobile so she capitalized on it. Kudos Kim!

Give all your attention to your strengths

Can you imagine how much hate the Kardashians get on a daily basis? It’s amazing they’re not all living under a rock somewhere harping on their insecurities. This is something all bloggers can relate to, because it’s bound to happen when you put yourself in the public eye – you will be scrutinized.

Regardless, Kim Kardashian plays off her strengths and ignores her weaknesses. People may argue it doesn’t take talent, but Kim Kardashian’s selfie game is strong, which is how she was able to sell copies of her selfie book, Selfish, and endorse the LuMee phone case. As silly as it sounds, her strength of selfies landed her deals that made her millions.

So what are your strengths? (Tell us in the comments!)

Never take yourself too seriously

Kim Kardashian isn’t one to be all business all the time. Her ability to make fun of herself made her even more money with her big booty Kimojis, “ugly crying face” phone cases, and wrapping paper.

Kim and the rest of the family also seek out unflattering paparazzi pictures and repost them for fun. So just when you think you’ve #nailedit and they’re down for the count, the Kardashians come out on top.

Life is fun and “money is a game” like serial entrepreneur Tony Robbins likes to say, so why not make the most of it by laughing at yourself from time to time like Kim Kardashian? It might lead to a decision that will change your business forever.

What business lessons have you learned from Kim K? (Positive comments only please!)

xx Britt

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