Since the beginning of my time at Zanita Studio I have preached one thing constantly: how to add value to people’s lives as a blogger…
And it dawned on me recently that I never actually explained what that meant. Let me ask you a question, why do you follow the people you follow on social media? (Tell me in the comments.) I am going to guess that your answer will be something like “I love their style”, “They have the best beauty secrets”, or “They’re really inspirational”.
My next question is: what makes you follow one particular blogger over another? The answer may not immediately come to you, but the bloggers and celebrities you follow offer massive value on a subconscious level that you may not even realize. From what they’re doing, eating, wearing, using, etc., you are being given value after value after value. You think these people are cool and you most likely want to be like them, so when a blogger Snaps the name of her favorite lipstick… she’s offering you value.
When considering what it means to add value, think about the type of value your favorite bloggers bring and then follow their lead and put your own spin on it. You’ll probably find bloggers do one or more of three things: educate, entertain, or inspire.
My most favorite way to add value is through educating my audience. Whether it be blogging, general business, or self-development tips, I love taking information that’s already out there and making it applicable to the average girl or guy. Sometimes all it takes is some rephrasing or utilizing a different medium (video, text, image) for the message to finally click. And there’s no reason you can’t do the same.
There is so much great content out there that people a. don’t know about, b. don’t have access to, or c. don’t understand how it applies to them. If you have access to this stuff, share it! What fun is it to have all this knowledge and not let people know about it?
You can educate people by hosting mini-rants or live Q&As on Periscope. You can take your followers on a step-by-step tutorial on Snapchat. You can upload vlogs on YouTube. You can show people where to buy what you’re wearing on Instagram. You can post your favorite recipe on Facebook. The options are endless.
Pinterest built their entire business around the idea of adding value through inspiration aka “pinspiration“. Seeing as Pinterest is a multi-billion dollar company, using social media as a means to inspire pays!
A lot of style bloggers add value through style inspiration on Instagram, Pinterest, and YouTube by tagging the brand they use or wear. The more specific, the better. Say if you’re making YouTube videos, go above and beyond your YouTube competition and link your lamp, the camera you used, your makeup kit, hair tools, etc.
Inspiring is definitely the easiest way to add value because sometimes all you have to do is take a picture of your outfit, make-up, or location in order to motivate your audience to take action.
If you follow some of the early Viners or the Kardashians on Snapchat, you’ll realize their main tactic is entertainment. Early Viners make hysterical Snapchats and the Kardashians just post their dreamy cars and luxury shoe collection for us to drool over. Either way, it’s entertaining and it keeps us comin’ back for more.
Some bloggers have made it big by making web-based series on YouTube like Jenna Marbles or on Vine like Brittany Furan. Even if it’s ridiculous and strictly comical, it’s still adding value to our lives by entertaining us. A great way to utilize Snap filters is by taking on an alter ego or silly persona. Brittany Furlan does this often and it’s hysterical.
So what if you’re not a comedian? Snapchat screen shooting is one of my favorite ways to engage and entertain my audience. I’ll get my followers involved in my styling process by helping me pick an outfit or accessory by screenshooting their favorites. I’ll also make fun of my boyfriend a lot which is very entertaining… for me anyway!
How do you add value as a blogger? Tell us in the comments below!