It was pretty exciting to see the whole production unfold – and be part of it, learning of the processes that the team went through to pull it all together in the months previous. You’d be amazed at how much effort goes into just one 10 minutes runway show – but always that perseverance pays off again and again in months to come as people around the world reference the collections over and over. I’m very grateful to the team at By Malene Birger for inviting me to Copenhagen, one of the most beautiful cities in Europe, to share their show with me. Really hoping I can make this a regular thing! It’s pretty intense to snap the images and edit them on the go – but the results are very special too. Feels so exclusive!
Fingers crossed I can bring this style of shooting to you at NYFW too.
By Malene Birger runway show feature by Me